Kalina Boyadzhieva – 10 years at Unique Estate

Kalina, you have been part of the Unique Estates team for 10 years. Tell us more about your experience in the industry, your career growth and the awards you have received for your high results at work over the years.

I discovered the charm of working in real estate nearly 20 years ago and that magic has not left me ever since. Before joining Unique Estates, for 9 years I was part of the team of an international real estate company, where the main focus of my work was corporate clients from Bulgarian and international companies, as well as embassies. The experience I gained there, as well as my desire to continue developing in the industry, were appreciated by Mrs. Vesela Ilieva. I am grateful for the opportunity she gave me then to join the team of professionals at Unique Estates.
The first years in the company I was mainly focused on the rental segment, where the work is extremely dynamic, deals happen quickly. One of my big achievements was my successful work with a leading telecommunications company when I accommodated over 30 clients within a few months. Subsequently, I refocused on sales, which, in the majority of cases, is more time-consuming, costs a lot of nerves, but the pleasure after the successful completion of the deal is more than great, because you’ve helped the customers find their new home.
The awards I have received over the years include several Customer champion awards (based on received feedback from the served customers after a transaction), as well as awards for a big number of transactions and a big number of signed/realized exclusives, etc.

What made you choose this profession and be a loyal member of the company for 10 years?

Before focusing on the field of real estate, I worked at administrative positions. I gained experience and skills related to communication, corporate ethics and business correspondence, which are extremely useful to me now. The work was interesting, but too static for my temperament. As a person who loves movement and meeting people, I felt that this was not quite my thing. When I subsequently got into a real estate company, everything naturally fell into place.
About loyalty to the company - you know it builds over time. When you love your work and your colleagues, it's easy to be professionally committed. Vesela constantly upgrades and develops the business, makes changes in various aspects, for the sake of growth and progress, aims higher and higher - this motivates me and makes me want to develop together with the company.

What are the qualities that a successful real estate agent needs to possess today and what do you want to teach the new people at Unique Estates team?

A successful broker must be ambitious, not give up easily, and be open to learning, because no matter how many years you work in the industry, there is always something new to challenge you. It is necessary for him/her to like the movement and the fact that there is a constant and serious dynamic in the work, to like to communicate and meet new people, to have the patience to listen to them and feel their needs, to be able to "read" between the lines. Over the years, you start to get a better feel for people and sense what might be right for them as a property, even if they themselves haven't realized it yet. I think these are the qualities that younger colleagues should also strive to develop.

How do you manage to balance your professional life with your personal life and what are the things that recharge you outside of the work environment?

For a long time, the work-life balance was not particularly successful for me. With the years and gained experience, however, you learn to arrange your commitments in such a way as to find time for rest. I love to travel - sometimes even 3-4 days of "escape" can help me shake off the stress. I like to dance and meet with friends. The mountain is the thing that for many years has been very energizing for me. I hope to be able to spend more time on my favorite long walks in nature soon.

What are your professional plans and goals for the future?

Unique Estates is a leading company in the luxury real estate market in our country. The management sets high standards in customer service and continuously develops the service provided and the professionals in the team. This motivates us to improve and upgrade by giving our best. My goals and plans are always ambitious. For 2023, they are related to achieving even higher results at work and continuing to develop professionally.